What is SEO?

What is SEO? SEO is short for Search Engine Optimization and refers to the process associated with ranking a website in Google search results. SEO rankings are based on Google’s ranking algorithm, which collects a wide variety of factors designed to match a Google Search with websites that best serve the user’s search intent. For example, a Google Search for “tennis shoes” will, more often than not, result in many websites selling tennis shoes. Google’s goal is to present the most relevant information to a user based on their search. Convincing Google that your website is the most relevant result […]