D’Angelico Guitars is based in New York City. The company’s story goes back to 1932, when master luthier John D’Angelico opened his instrument shop on the Lower East Side of Manhattan. Strictly handmade in limited quantities, the guitars were embraced by leading artists. They remained popular until the 1970s, when D’Angelico passed away and his legacy was lost with him…until now.
Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-end Development, User Interface Design, Project Management, Hand drawing.
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D’Angelico Guitars is based in New York City. The company’s story goes back to 1932, when master luthier John D’Angelico opened his instrument shop on the Lower East Side of Manhattan. Strictly handmade in limited quantities, the guitars were embraced by leading artists. They remained popular until the 1970s, when D’Angelico passed away and his legacy was lost with him…until now.
Each product page tells the story of the blend, label details, aroma description and food paring. The bottle is featured as “the hero” in bold visuals and compelling imagery.
Scrolling along, we took visitors to old New York to learn about the lives of John D’Angelico and his best apprentice, James D’Aquisto—“the two greatest guitar makers of the 20th century.” Users were able to click around and marvel at the quality and details of each guitar, as well as browse popular artists playing them.
Eight months after launching D’Angelico’s first website, the brand needed no more introductions. D’Angelico guitars were already in the hands of major artists around the world, and the company soon found itself among the most successful “new” brands in the industry. What our client needed now was a website that featured its latest guitar series, along with an integrated shop, customer log-ins, media area, dealer locations and social media feed.